Within the inner circles of the sailing community the Mount Gay Rum red hat is kind of a big deal. They are given to sailors at a regatta or race or whatever and are worn as a badge of honor or something. One cannot buy a hat at retail. Sailors will tell you that it is uncouth and sacrilegious to buy a red hat. But that's just what I did. I saw plenty of people wearing them at the Fugawi weekend last year and I was a bit jealous that I couldn't have one. So I bought one on eBay.